The trick with guest speakers is finding the right angle. Working out what makes them tick. Where their true passions lie. Then work out if there is a talk there, something worth speaking about.
I’ve sat through some dull talks in my time. Delivered in a dry monotonous voice where even the speaker is at risk of falling asleep, reading from a well rehearsed script with overloaded dull slides. Nothing to grip you or to keep you in the present and out of the land of nod.
I’ve had to source speakers for events. Suggestions from friends and colleagues and the internet are useful. Most of the good speakers either cost too much or they just repeat talks they’re given many times before, and to be honest, you can probably watch for free on YouTube.
The trick is to find a new angle, a variation of the subject they are experts in. Maybe you heard about an experience they had or how they solved a particular problem. Maybe you heard about their hobbies and interests and how a particular subject complements them. Talk to them, research them, find out what makes them tick, what makes the fire behind their eyes light up. What are they passionate about? Now see if there’s a talk there, even a small one.
You want to entertain your audience, inform them, and stimulate those neurons. Find the right angle and help your speakers deliver amazing talks.