Have you noticed how a trip into your nearest town will expose you to a wide range of prices when it comes to beer?
And by this I mean exactly the same beer.
You could pop into your local Wetherspoons and pay 1.99 a pint, and then nip into an independent and pay anywhere from 2.55 to 4.50 for the same pint, or an upmarket themed pub and pay 7.99 for the same exact pint?
So what’s going on here? What are you actually paying for? Is it the beer, the staff plus bricks and mortar overheads, tax, the ambience, or something else? How can the same product vary in price by so much?
Thoughts?