Instagram is full of people pushing products and trying to show complete strangers how amazing their lives are, but there are some nuggets of wisdom on the platform. I don’t post myself, I just have a sock puppet account I use for OSINT purposes, which if I’m honest I may also use just to browse.. on occasion.
One thing I’ve learned from Insta is how much some people really hustle. By hustle I mean work hard at promoting their brand, their products, their whole reason for being.
For example just look at The Rock or Mark Wahlberg. They both post multiple times a day pushing their products and movies. If you didn’t have Insta you may only hear about their occasional movie and catch a snippet of news about them and probably think they have it easy, make a movie, collect the millions, repeat, right? With thanks to Insta you can actually see how much they are hustling. Up in the early hours each day hitting the gym, then promoting their clothing / alcohol / sports nutrition products, then doing interviews and photoshoots, followed by attending events for further networking opportunities. It looks exhausting!
These two are constantly hustling. And they are not the only ones. Check out Arnold and Stallone. Both in their 70s still hustling like crazy. Like a duck swimming we have this picture of these celebrities in our minds that everything is easy for them on the surface, but Insta pulls back the curtain and shows us how crazy active these people are underneath, working at maintaining their image and brand.
Take a look at sports personalities and fitness models. In the gym multiple times a day, promoting their classes or courses, doing photo shoots and training videos, attending events and working hard to promote both their image and what they are selling.
It may be full of cat videos but there are still nuggets of wisdom on Insta.