I’ve learned that the real price is usually the discount. A seller will display a high price and then show you what you could be paying if you were a member or had a loyalty card. Or maybe they just display a discounted price but where the reduced price is the real price to make you think that you are getting a bargain.
It pays to be informed, to do your research. To look at what others are selling at, to compare the market. Don’t leave it till the last minute, when you are in front of the discounted special price item. Pulling out your phone to compare the market before buying may not work as some stores kill phone signals on premises to prevent you from calling up Amazon or Google. You could always step outside, or come back later. Don’t be forced into buying until you know the real market price.
Most people don’t pay retail any more. Retail prices are guidelines, targets to get below. Everyone loves a deal. It pays to do your research.