I’m not a fan of these time-restricted loyalty cards or apps. You know the ones I mean. Popular with beverage sellers or entertainment venues. Your Nth whatever is free, but only if you use it by X date. Time-restricted.
The idea of a loyalty card was to encourage customers to frequent your business more than the competition. We reward loyalty by giving you something free in return. On your Nth visit or purchase, have a free X on us.
Only now this loyalty is time-restricted until we change the card design, or update the app, or next month, whichever comes first. We appreciate your loyalty but the clock is ticking.